A collage of six travel and lifestyle items including a potted succulent plant, a pink piggy bank, a spray bottle with cleaning supplies, a set of purple kitchen utensils, a globe with airline tickets, passport, and toy airplane, and a pair of black headphones.
A series of objects on colored backgrounds, including a succulent plant, a piggy bank, cleaning spray with towels, purple spoons, travel items with tickets, passport, globe, and headphones.

About Us

Basically is a modern guide to everyday living, where practical advice meets real life.

We started Basically to take the guesswork out of navigating life in an overwhelming world. Everyone can Google an answer, but not everyone knows what’s real or worth their time. Our mission is to bridge that gap with clear, reliable, and friendly guidance across money, home, food, health, travel, and tech, written by real people for real life.

We believe small improvements add up. The right tool, a clear explanation, or a five-minute read can make your day easier. A simpler life isn’t about doing less; it’s about doing what matters most, better.

What We Do

At Basically, we believe that small improvements compound into real change. The right tool, a clear explanation, or a five-minute read can genuinely make your day easier. That’s why we focus on content that’s practical, accessible, and tested.

From quick guides and product comparisons to smart digital tools and our comprehensive app, Basically is designed for people who want straightforward solutions instead of another to-do list.

On the site, you’ll find:

  • Content that simplify everyday tasks and decisions

  • Smart Tools that make life admin easier

  • Dear B, our weekly advice column

  • Games and challenges that make learning new habits fun

  • Compared & Rated, honest reviews and rankings for the things that claim to make life simpler

Our Approach

We’re not trying to reinvent the wheel — just make it easier to use.

Our team tests, researches, and writes about what actually works, leaving out the jargon, guesswork, and “life hack” noise. Basically exists to save you time, money, and energy, one small improvement at a time.

  • We believe clarity builds trust — and trust is everything.

    Every piece of content on Basically follows these standards:

    Accuracy & Research
    We fact-check every article and cite reliable, up-to-date sources. When expert input is used, it’s verified for credibility.

    Independence
    Our editors and writers are not influenced by advertisers, sponsors, or affiliates. Coverage decisions are made by the editorial team alone.

    Transparency
    If a product was provided for testing or review, we’ll tell you. If a post includes affiliate links, we’ll note it clearly.

    Real-World Relevance
    All content is created with readers in mind — real people with limited time who want useful answers that actually work.

  • Our Compared & Rated guides and product reviews are independently researched and tested. We:

    • Compare products, apps, and services based on consistent criteria: usability, value, reliability, and overall quality.

    • Conduct real-world testing whenever possible.

    • Include affiliate links only after an item is reviewed or verified independently by our editorial team.

    • Never accept compensation, gifts, or incentives in exchange for positive coverage.

    • Regularly update reviews to reflect new data, releases, or product changes.

  • Some articles and tools on Basically include affiliate links. That means we may earn a small commission if you make a purchase through those links — at no additional cost to you. These commissions help support our independent editorial work and allow us to keep most of our content free.

    We only link to products and services we’ve tested, researched, or believe genuinely help our readers. If it doesn’t meet our standards, it doesn’t make the list.

  • Accuracy matters. If we discover an error or a significant change occurs (pricing, product details, research updates), we revise the article and note the “Last Updated” date. Readers can contact us directly at hello@basically.co to suggest corrections or updates.

Contact & Partnerships